Project Overview - SQLI - FInding a new unified brand identity

In an effort to unify SQLI’s brand identity across multiple regional agencies, I collaborated with a talented team representing Osudio, Redbox, WAX Interactive, and Star Republic. Our goal was to develop a cohesive brand identity that would reflect SQLI’s values, strengthen brand recognition, and create a seamless visual language across all markets.

Scope of Work

• Art Direction: As co-lead in art direction, I worked closely with Blandine Pietra to establish a refined, cohesive aesthetic for SQLI’s new brand direction, focusing on design consistency across the organization.

• Concept Development: Played a key role in brainstorming the brand’s new visual concept, ensuring it resonated with SQLI’s mission and supported its evolving business strategy.

• Visual Communication: Created visual guidelines and templates that would enable SQLI’s teams to maintain brand consistency across different regions and platforms.

This extensive rebranding covered everything from digital assets to physical office interiors, ensuring a seamless experience across all SQLI touchpoints.

The project highlighted my expertise in art direction, concept development, and visual communication, resulting in a unified brand identity that reinforces SQLI’s values and strengthens its presence in the digital marketplace. 

Team: Blandine Pietra (SQLI), Daria Pernak (Osudio), Paul Lewis (Redbox) Eline Cottyn (WAX interactive), Daniel Georgsson (Star republic)