Project Overview: Promotional Video for Mollie

In this project, I created a promotional ad video for Mollie, a leading digital payments platform, focusing on motion design and animation to enhance brand visibility and communicate Mollie’s offerings effectively. The objective was to produce a visually engaging, professional video that aligns with Mollie’s modern brand identity and highlights its banking solutions.

Scope of Work

• Motion Design: I developed sleek, eye-catching animations that reflect Mollie’s innovative approach to digital banking. Using dynamic transitions and smooth motion elements, the animation brought key messaging to life, emphasizing features that make Mollie’s services unique and user-friendly.

• Visual Storytelling: Through strategic timing and creative visual flow, I structured the ad to lead viewers smoothly through Mollie’s banking benefits, balancing clarity with aesthetic appeal.

• Brand Consistency: Every animation element and color choice adhered to Mollie’s established visual guidelines, ensuring brand consistency while maintaining an inviting, approachable look that resonates with the target audience.

Outcome The completed promotional video is an effective blend of animation and information, designed to capture viewer attention and increase interest in Mollie’s banking solutions. The ad is well-suited for online platforms, driving engagement and reflecting Mollie’s role as a reliable, cutting-edge financial service provider.