Project Overview - AI & COMPOSABLE COMMERCE AT ADAM TOWER by SQLI

As SQLI launched an exclusive series of events focused on AI and composable commerce at the ADAM Tower, I had the opportunity to create a visual identity for this event series. This project was designed to engage SQLI’s existing clients and prospects while showcasing SQLI’s leadership in digital transformation and AI innovation.

Scope of Work

• Event Visual Identity: I developed a cohesive visual identity for the event series, aligning the design with SQLI’s forward-thinking approach and creating a memorable brand experience for attendees.

• Marketing design: I created a various versions of social media assets for SQLI and partners such as video and static visuals for LinkedIn and Instagram. 

• Print Design: Produced printed materials for use at the venue, such as roll up banners, stickers and leaflets. 

My Contributions

• Art Direction: Led the creative direction, establishing a consistent visual language across digital and print assets.

• Motion & Graphic Design: Designed impactful motion graphics and visuals to promote the event.

• Marketing Collaboration: Collaborated closely with SQLI’s marketing team to A/B test various assets and reach our target group. 

• multiple variants of digital promotion assets

• 4 videos after the event: 2 teasers and 2 interviews

This project underscored my strengths in art direction, digital, and print design, resulting in a visually engaging campaign that amplified SQLI’s influence in the AI and commerce space. The event was successful reaching its goal with over 70 attendees.

Design & motion by Daria Pernak | Marketing by Beate Wrobel & Maxime Berthold | Photography by Nick Frens